Listing your existing Windows educational software in the Windows Store

A typical Windows computer in a teaching classroom or computer lab has a wide range of applications installed (I’ve seen schools with over 100 apps installed on their computers). And every time there’s a new version of Windows, education users always take a look at the software they have in use, and what new software they might want to install. And so, with Windows 8 just over the horizon, it’s a good time to think about new software again.

Windows Store Education categoryIf you are a partner developing or selling software for education users on Windows, then you may want to keep an eye on the Windows Store, which is built into Windows 8. Especially as there is a category specifically for Education apps in the Windows Store.

The Windows Store is designed to accept two types of apps:

  • New apps that work in Windows 8 only
  • Existing ‘Windows desktop’ apps

So if you are selling existing software for Windows, you can have that listed in the Windows Store to make it easier for customers to find it – you don’t have to wait for the completion of the Windows 8 version of your software. There’s a lot more detail on listing desktop apps in the Windows Store on the Windows Store blog, but let me bring you a bit of the story now:


In a nutshell, desktop apps are apps that run on the Windows desktop and don’t follow the Windows Store app style. Now that the Windows Store shows listings for desktop apps, customers can search for them, browse through descriptive information about them, and acquire them from the developer’s website using a link provided in the product description page in the Windows Store.

What do desktop apps look like in the Windows Store?

imageIf you’ve seen Windows 8 app tiles in the Windows Store, you have an idea of how they look and how you can click one to access an app’s product description page for more information. Desktop apps listed in the Windows Store are also accessible through tiles, but the tiles look a bit different. For one thing, you’ll notice that the app price isn’t listed. We don’t include the price because the Windows Store doesn’t handle the acquisition process for desktop apps. (In fact, desktop apps aren’t available for download from the Windows Store—they’re simply listings.) The tile also makes it clear that the app is a desktop app.

When customers click the tile for a desktop app, they see a product description page with information about the desktop app, very similar to the Metro style app description page. The main difference is that in order to acquire the desktop app, the customer clicks a link that takes them outside of the Windows Store—the developer is in charge of the (paid or free) acquisition experience.



In order to get listed in the Windows Store, there are things to be done, so if you want to know how to get your app in there, then here’s the place to go and start your reading…

Learn MoreRead more about listing Windows desktop apps in the Windows Store